Regional potential data
Regional potential data

Regional market data (or market potentials) is different from the specific address of the target audience due to its aggregated form of expression and demonstrated sales potential for a particular area. This can be the number of private households, purchasing power regarding a product line or the amount of enterprises in a certain industry. A number of arguments support the simplification of individual target audience data:

Regional market data for manufacturers of consumer and investment goods, trading and service companies: